Danae Diamond Necklace

Persée Paris Jewelry

PARIS – Nawal Laoui founded Persée Paris Jewelry in 2017, inspired by her travels around the world and her appreciation of works by Picasso, Brancusi, Calder and other modern artists. Persée jewelry reflects Laoui's desire to create styles that reveal the brilliance of the diamonds and vibrancy of gemstones without encasing them in settings. Influenced by Greek mythology and her homeland of Morocco, Laoui creates Persée Paris styles hand-crafted with gems that reflect a symphony of light. Persée jewelry is named for Perseus, a mythological figure who was transformed into a golden rain.

Crafting Beauty With Intent

Nawal Laoui, the creative force behind Persée, infuses her pieces with a deep respect for the ancient legends that inspire her while embracing modern aesthetics. The artistry of Persée is rooted in the idea of freedom – freedom for each stone to express its natural beauty and for each wearer to express their individual style. Some of the hallmarks of Persée jewelry include:

• Pierced Diamond Technique: A signature Japanese method that allows diamonds to float ethereally on the skin.
• Minimalist Aesthetic: Clean, sober lines emphasizing the stone's natural brilliance.
• Mythical Inspiration: Elements drawn from the story of Perseus and Danae, blending ancient lore with contemporary design.
• Global Artistic Influences: Inspired by Nawal's travels and the works of Picasso, Calder and Brancusi.
• Focus on Purity: Highlighting the natural beauty of unadorned diamonds, sapphires, rubies, emeralds and other gemstones.
• Sensory Experience: Jewelry designed to be as delightful to touch as it is to behold.

Awards and Accolades for Persée Jewelry

Persée jewelry has garnered international recognition and numerous accolades, showcasing its exceptional place in the world of luxury jewelry. This acclaim is a testament to the innovative vision of Nawal Laoui. Persée has been featured in esteemed publications such as the New York Times, Wallpaper* and Forbes, which hosted an article about the 2023 Couture Design Awards, where Persée won the top prize for Best in Pearls.

Frequently Asked Questions About Persée Jewelry

Below, we've answered some of the most commonly asked questions about Persée jewelry. Please let us know if you'd like to learn more about this collection.

Where Did the Name Persée Come From?

The name Persée is rich in mythical and cultural significance. It was chosen by Nawal Laoui not only for its association with the grandiose king Perseus, son of Zeus and Danae in Greek mythology but also for its resonance with a rare "piercing" technique used in Japan. This double symbolism reflects Laoui's desire to infuse her jewelry with powerful narratives and historical depth while highlighting the innovative craftsmanship behind each piece.

How Is the Pierced Diamond Technique Achieved?

This signature technique involves laser-drilling diamonds to allow them to be attached to jewelry with a delicate ring, creating an illusion of the diamond floating on the skin.

What Materials Are Featured in Persée Jewelry?

Persée jewelry is composed of diamonds or precious and semi-precious color gemstones in minimalist settings of 18-karat yellow gold.

Experience the Transformative Elegance of Persée Jewelry at TWIST Online

The fusion of ancient inspiration with modern design makes Persée a must-have for any jewelry enthusiast. Let Persée be your gateway to a world of sophisticated style and unparalleled charm.

Explore These Talented Designers at TWIST

Persée is one of several groundbreaking jewelry collections that we're pleased to bring to you. Below is a sampling of other talented artisans whose work you'll find here:

• Nada Gazal Jewelry: Nada Ghazal designs exquisite, edgy fine jewelry handcrafted in 18-karat gold and embellished with various precious and semi-precious gemstones. Her creations aim to forge an emotional connection with women globally, offering deeply personal yet universally resonant pieces that enable wearers to incorporate them into their own life narratives.
• Daniela Villegas: Hailing from Mexico City, designer Daniela Villegas is known for her maximalist approach, embracing vibrant colors and nature's beauty. Her lovely art pieces, each handcrafted in Los Angeles, carry profound symbolic meaning. Daniela's distinctive designs have gained global recognition, cherished by collectors worldwide for their unparalleled, one-of-a-kind intricacies.
• Mateo Jewelry: Mateo Jewelry, established by Matthew Harris, traces its origins back to his journey from Montego Bay, Jamaica, where he spent his early years, to the United States at the age of 16. The current Mateo Jewelry collection is defined by its simplicity and minimalistic elegance, drawing creative inspiration from modern art to appeal to the contemporary woman.

Persée Jewelry | Collection Danaé

Discover the Danaé Collection from Persée.